No, .epub is not the best place to get your favorite electronic cocktail.
Yes, .epub is the industry standard for the electronic book format.
And yes, you can create your own electronic book without going through a publisher. Using the .epub format will let that document be readable by apps such as iBooks on the iPod Touch or iPad and other eReaders. I discovered this information here. Basically, you make your "book" in Word or better yet, Pages (for Mac). There are some formatting issues that you may want to look into such as floating pictures or ones that move with the text. Anyway, save the file as a .doc or .docx. If you are using Pages, there is an export feature that will automatically save it as a .epub. If you have a .doc file, go to http://www.2epub.com/ and convert your file there. There is a 25Mb limit, but that shouldn't be a problem. I did a trial run with Pages and it was soooo easy. Give it a try.
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